Focus Is the New Oil
Attention has become a valuable currency, and almost everything out there is designed to garner our attention. From billboards to short-form video, from the guy revving his engine to the devices we're basically attached to. If you go out into the world and just observe human activity, you'll notice nearly every single person is, in some form or another, distracted. Of course, there are outliers, and that's exactly why I'm writing this newsletter. I want to become one of those outliers, and I...
8 months ago • 4 min read